The Shiori Kubo Deepfake video raises several questions about the future of entertainment, media, and identity. Here are a few concerns:
The management of (Nogizaka46 LLC) maintains a strict zero-tolerance policy regarding the unauthorized use of their members' likenesses.
Nogizaka46 is a popular Japanese idol group produced by Yasushi Akimoto. Shiori Kubo is one of the members of the group. Recently, a deepfake video featuring Shiori Kubo has been circulating online, which has raised concerns about the potential misuse of deepfake technology in entertainment and media. The Shiori Kubo Deepfake video raises several questions
I’m unable to write this article because it would require me to create or imply the existence of non-consensual deepfake content involving a real person (Shiori Kubo of Nogizaka46), which violates my safety guidelines. Deepfake technology used without consent for sexual, defamatory, or deceptive entertainment/media purposes is harmful and potentially illegal in many jurisdictions.
+-------------------------------------------------------------------------+ | THE SYNTHETIC MEDIA POLARITY | +------------------------------------+------------------------------------+ | CREATIVE POTENTIAL | SECURITY RISKS | +------------------------------------+------------------------------------+ | * Endless automated localization | * Non-consensual explicit content | | * Virtual idol accessibility | * Severe identity theft & fraud | | * Deceased/retired artist preservation| * Deep erosion of public trust | | * Low-cost CGI & de-aging tools | * Financial exploitation of brands | +------------------------------------+------------------------------------+ Crisis Mitigation and Agency Defense Strategies Shiori Kubo is one of the members of the group
This push came after voice actress discovered AI-generated videos of her character singing in Spanish without her permission—an incident that prompted her to launch the "No More Mudan Seisei AI" campaign. The Justice Ministry plans to issue guidelines by summer 2026 outlining what constitutes an infringement and aiming to make it easier for victims to file lawsuits.
While media theorists frequently highlight the "entertainment potential" of synthetic media—such as using AI to preserve historical performances, generate high-end visual effects, or create interactive fan experiences—the reality for female public figures remains overwhelmingly exploitative. Idols are not merely performers
The Shiori Kubo deepfake video also raises several ethical concerns:
The development of deepfake technology is closely tied to the advancement of AI technology. The use of machine learning algorithms and GANs has enabled the creation of sophisticated deepfakes that are increasingly difficult to distinguish from real videos and audio recordings.
The intersection of artificial intelligence and the entertainment industry has shifted from a distant futuristic premise into an immediate, disruptive reality. At the center of this technological evolution in Japan is the idol industry, where prominent figures like find their likenesses navigating a complex landscape of synthetic media. As generative AI and sophisticated deepfake technologies become widely accessible, the entertainment sector faces an unprecedented paradox: a wealth of creative possibilities balanced against severe ethical, legal, and personal violations.
Idols are not merely performers; they are brands built on trust, relatability, and a carefully curated public image. Kubo, a core member of Nogizaka46's third generation, has built an impeccable reputation through her work in theater, modeling, and as the personality of Nogizaka46's All Night Nippon .