Google’s value proposition is organizing the world’s information and relevant advertising.
| Business Model Block | How it dictates Key Activities | | :--- | :--- | | | What must we do to deliver this value? If the value is "convenience," logistics and app usability become key activities. | | Key Resources | What activities are required to manage these resources? If you have a large sales team (resource), "Sales Training" becomes a key activity. | | Customer Segments | How do we reach these people? If the segment is mass market, "Mass Marketing" becomes a key activity. |
Coordinating global logistics to ship millions of devices. McKinsey & Company (Problem-Solving Model) key activities business model
Activities require assets to run. If your key resource is an automated factory, your key activity is equipment maintenance. If your key resource is a team of expert engineers, your key activity is talent acquisition and research. Key Partners
As your business matures, your most important activities shift. This is often called a "Business Model Pivot." | | Key Resources | What activities are
Production activities dominate the business models of manufacturing firms. These actions focus on designing, creating, and delivering a physical or digital product in significant quantities or high quality. and engineering. Raw material procurement and supply chain management. Manufacturing , assembly, and quality control. Logistics and distribution setup. 2. Problem Solving
The Business Model Canvas is a beautiful map, but a map is useless if you don't drive the car. are the gas pedal, the steering wheel, and the brakes. If the segment is mass market, "Mass Marketing"
Engineering new microchips, camera systems, and device aesthetics.
If you have a subscription model, and Billing System Maintenance are essential to keep the cash flowing. ⚖️ Key Activities vs. Key Resources It is easy to confuse these two. Think of it this way:
The founders realized that off-the-shelf drones crashed too easily in high-wind bridge environments. Their primary Key Activity became Production Design & Engineering: They spent months iterating on a carbon-fiber frame. Manufacturing: