PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
Unlike decentralized user-generated content platforms, specialized premium networks emphasize consistent video resolution, framing, and sound engineering to justify their model.
Creators would benefit from knowing their content is presented in the best possible quality, potentially increasing their satisfaction and loyalty to the platform.
Modern platforms use advanced encryption to prevent users from downloading or screen-recording video streams.
Leo realized that in the digital world, "exclusive" and "gratis" are often used as bait. By staying skeptical and sticking to official sources, he protected his personal data while still getting the fitness tips he needed. candidtightvideos staremasster gratis exclusive
: Likely a brand name, user handle, specific creator, or a niche platform name within a particular digital subculture.
The word is used in marketing to describe content that is supposedly rare, hard to find, or available only on a specific platform. It implies that the video isn't available on mainstream sites like YouTube or Vimeo and must be obtained through a specific forum, Telegram channel, or file-sharing site.
Higher revenue per viewer, a dedicated community, and direct control over distribution. Leo realized that in the digital world, "exclusive"
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The concept of "gratis" or free exclusive content might seem counterintuitive in a digital age where most content creators and platforms look to monetize their offerings. However, providing certain content for free can attract a wider audience, build a community, and serve as a gateway to premium or paid content. This strategy can benefit creators by increasing their visibility and establishing a loyal viewer base.
This part is straightforward. It confirms that the user is looking for a moving image format, as opposed to static pictures or text. The word is used in marketing to describe
The "Exclusive" component often manifests in private forums and specialized platforms. These online spaces are dedicated to sharing and discussing specific types of candid content, creating a sense of community among people with shared interests.
: Users searching for highly specific terms are usually ready to click, download, or subscribe immediately if they find what they are looking for.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
