Buena Estrategia Mala Estrategia Richard P R Link [FAST]

Rumelt, R. P. (2012). “Good Strategy/Bad Strategy.” McKinsey Quarterly , January.

: A clear explanation of the nature of the challenge. A good diagnosis simplifies complexity by identifying the most critical aspects of the situation. Guiding Policy

Understanding Strategic Divergence: A Review of Richard P. Rumelt’s Good Strategy Bad Strategy buena estrategia mala estrategia richard p r link

A hallmark of bad strategy is : using complex language to avoid the discomfort of making clear trade-offs and choices.

A good strategy has a simple, logical structure that Rumelt calls the : Rumelt, R

Rumelt argumenta que una estrategia exitosa no requiere un documento de cientos de páginas con gráficos complejos. En su lugar, debe estar compuesta por una estructura lógica simple y contundente que él denomina ( the kernel ). Este núcleo consta de tres elementos esenciales que deben trabajar en perfecta sincronía:

Rumelt, R. P. (2011). Good Strategy, Bad Strategy: The Difference and Why It Matters. Harvard Business Review Press. “Good Strategy/Bad Strategy

No se puede actuar sin entender. No basta con decir "las ventas están bajando". Hay que diagnosticar por qué . Es como un médico: no receta antibióticos sin saber si es virus o bacteria.

) is widely considered a definitive guide to strategic thinking. Rumelt argues that most "strategies" are actually just wishful thinking, slogans, or financial goals—what he labels as bad strategy The 4 Hallmarks of Bad Strategy

Rumelt argues that good strategy has a specific logical structure, which he calls the . The kernel consists of three essential elements: